7 years ago my oldest son, Sayer, was born. My business was born shortly after he was. It was very humble beginnings and it makes me smile when I think about it now. The only pieces of equipment that I owned were my medium format film camera and the 35 mm film camera that I got when I graduated from high school. I didn't own any lights and it had been about 10 years since I took a class in lighting. To be honest, I was ill prepared. I took one marketing class in college and still have to carry my 1's when doing simple math. I had no idea what I was getting myself into. I did have heart, determination and a magnificent little baby boy to photograph. And so it began, slowly and surely in my living room. I scheduled sessions while Sayer napped (crossing my fingers that he would go down on time and stay down). I rented lights from a local equipment place until I could afford my own set. Every time I had a session I had to clear out all of Sayer's toys and make our house look clean and perfect. It was stressful but it was also really exciting. I think my excitement was contagious and I started to get busy.By the time Finnian was born I had my first studio and my business was doubling each year. I still remember shooting a session two weeks after Finn was born with him strapped to me asleep in a sling. I started to get better at the business side too. Then in a blur it was a bigger studio, employees, better equipment, numbers to analyze and financial goals.
Fast forward to now...
I have begin to realize that the bigger my business gets the less I like it. It's not the work itself that is an issue. The problems arise when I get detached from the details (and it's all about the details by the way). Things fall through the cracks and the relationships suffer. What I love most about my work is the relationships that I have with the people that I photograph. That's where the magic is. So where does that leave me?
I have decided to go back to the basics and run my show on my own. I am not going to have an assistant in between me and my clients. I'll find some help here and there but nothing that jeopardizes the relationships. I will have to shoot less but the people that I photograph and I will enjoy it more. I have to admit, I'm a little nervous but I'm also excited (again). This is definitely turning out to be the year of new beginnings and change. I started to write "wish me luck!" but, no, I don't need that. I have everything that I really need to make this work. All I need is my honest, true, present self and people who will let me photograph them. It's a new day. I feel better already and it's only just begun.
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Comments
Donna Harrison says:
Thank you so much for sharing Farrah! I needed to read this!
(02.03.11 @ 08:57 AM)
Rhianna says:
what a great post Farrah, so open and honest, it is so refreshing. It once again makes me wish that you lived a little closer so you could take our photos...perhaps you should do some wide stretched traveling :)
(02.03.11 @ 09:25 AM)
Sarah Craig says:
love this post farrah. as someone just starting out, i love hearing about your journey and how things continue to change and be exciting all these years in.
(02.03.11 @ 10:14 AM)
Cheryl Noland says:
When you have your own business you know that employees are both a blessing and a curse. Congratulations on figuring out what works best for you and for going for it!
(02.03.11 @ 10:19 AM)
Cheryl Noland says:
When you have your own business you know that employees are both a blessing and a curse. Congratulations on figuring out what works best for you and for going for it!
(02.03.11 @ 10:20 AM)
Darcy Pace says:
I'm so proud of you, Farrah. Thank you for sharing. People suggest (often) that I should hire an assistant, but I've been resisting for a long time because it doesn't feel right to me and seems like my business would turn into something that I don't want. Your experiences and honesty help the rest of us.
"To thine own self be true." -William Shakespeare
... and, happy birthday to your son. :)
(02.03.11 @ 11:18 AM)
frida says:
I love this! It gives me hope to one day owning my own studio... I'm at the ill prepared. Beautifully written and truly refreshing!
(02.03.11 @ 11:38 AM)
Claudia Z. Eubanks says:
Thank you for this post. I really needed to hear that everyone's definition of "success" looks different and feels different. Do you measure it by the bottom line, by how much satisfaction it adds to our lives, or somewhere in between?? Only you can answer that for you. I was laid off from a high paying litigation job. I now work a day job and run my photography business in my "free time". I have significantly less income, but infinitely more happiness and I am truly enjoying what I do. In my book, at this stage of my business, I am a success. =)
(02.03.11 @ 03:05 PM)
Claudia Z. Eubanks says:
Oh, and BTW, gorgeous picture. Very inspirational.
(02.03.11 @ 03:07 PM)
colleen amling says:
You're amazing. I love what I just read! Wishing you the best as you get back to the basics of your art.
(02.03.11 @ 03:36 PM)
Lacy says:
I understand exactly what you mean. It's like you strive for your business to get bigger but then you realize that you're losing a part of why you got into it in the first place. I find that I often barely feel like I'm practicing my art anymore - just kinda counting the days. It's good to know that I"m not alone in this one...and in the desire to never become too big to keep my relationships with customers strong.
(02.13.11 @ 09:03 AM)
adeline dickman says:
Farrah,
You are one of my heros! I sneak back to your blog often and yes! I totally had my website built to look like one of yours! I struggle with all you have described! I too have a child and love going back to your blog to see how yours are growing. One day I would love to meet you in person! You are all over PPAs website! Keep going! Your awesome!
Adeline
(02.15.11 @ 07:19 PM)
Farrah Braniff says:
Thank you to everyone for commenting! You all inspire me! Claudia says it well, everyone's definition of success is different so focus on your own.
(02.20.11 @ 04:01 PM)
